1 posts categorized "Advertising "

04/06/2009

Never Mind the Bollocks, Here's the Butter

Now that we live in an era where Bob Dylan plugs Pepsi on TV and Ghandi's image is used to sell Apple computers, it's hard to be shocked when a cultural icon of any kind is appropriated for advertising purposes.

Or so I thought.

You'll do a double take, then you'll do a triple take: John Lydon, better known as Johnny Rotten, lead singer of the seminal punk rock band the Sex Pistols, is a product spokesperson. He who once sang "Anarchy in the U.K." is now singing the praises of -- wait for it -- butter.

(Not incidentally, sales of Country Life butter jumped 85 percent in the quarter following the ad first airing last year.)

 

About Hanley Wood Marketing
Located in the creative heart of Minneapolis' Warehouse District, Hanley Wood Marketing is a branded content agency specializing in custom media, integrated marketing, interactive and brand consulting. For more than two decades, we’ve been helping our clients strengthen their businesses by delivering their audiences the experiences and information they value most.
 
 
 
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