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03/12/2009

Opt Out of Snail Mail

Gone are the days when you knew your mail carrier by name, or at least waved and said hello as he drove past. Now, not only do you have to worry about strangers coming into your neighborhood and rifling through your mail, you can’t trust the employees assigned to sort it and deliver it.

A Minneapolis mail handler was recently charged with stealing over $80,000 of Best Buy Reward Zone certificates, buying up lots of electronic goodies, and reselling the stuff to his co-workers. What was once a symbol of a civilized society is now an easy target for theft, identify fraud and waste.

Online recordkeeping may be a safer solution.


E-delivery and online access to account information — including banking and investments, rebates, gift certificates and refunds — is safe, convenient and timely, not to mention environmentally-friendly. It's time to take advantage of this service, and in most cases, sign-up's a breeze. Then, proceed directly to:


1. Cleaning out those file cabinets stuffed with obsolete prospectuses, 10-year old account statements and receipts for things you don’t even own anymore.


2. Creating a new system for managing Web addresses, login IDs, and passwords (like a simple address book that you used to use for snail mail). Keep it in a safe place near your computer, check your accounts regularly, and print out only what you really need on paper.


Yes, even those Best Buy Reward Zone certificates are available online. They send you an email when your certificates are ready; then you just log in, print them out and run to the store (or better yet, shop online).


Computers and electronic recordkeeping aren’t going away. But maybe snail mail should. Or at least offer a choice to “opt out.”

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About Hanley Wood Marketing
Located in the creative heart of Minneapolis' Warehouse District, Hanley Wood Marketing is a branded content agency specializing in custom media, integrated marketing, interactive and brand consulting. For more than two decades, we’ve been helping our clients strengthen their businesses by delivering their audiences the experiences and information they value most.
 
 
 
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