 Marketer Takes Sharing Video Content to a New Level Posted by Vince Giorgi on May 17, 2012 You hear often in marketing circles about the value of hiring journalists to support — even lead — corporate content marketing programs. Many of the marketing strategists and content directors here at Hanley Wood Marketing are journalists by early professional training, so we’re definitely strong believers in the idea. So, too, is Travis Justice. [...] The Q Factor Posted by Robert Powers on May 15, 2012  A published poet. A talented potter. A world traveler. A Zen meditator. A blues guitarist. A Hollywood script writer. What do they have in common? A mysterious metric called Q. (Aren’t all metrics a bit mysterious?) Let me explain. Q defines one of the ideal conditions for working together. An [...] Is Your CEO a Content Gold Mine? Posted by Vince Giorgi on May 10, 2012  What role should your organization’s CEO play in your content marketing? No, that’s not a typo. I don’t mean the chief marketing officer (CMO) or chief content officer (CCO). I mean your CEO. The big guy or gal. We talk a lot in content marketing circles about the importance of humanizing our [...] No More CMO? Posted by Martha Capps on May 08, 2012  Best Buy, the Minneapolis mega-retailer, has had its problems of late. Brick-and-mortar sales are struggling, feeling the pinch of discount retail and online competition. CEO Brian Dunn resigned in April amidst rumors of personal misconduct. And Geek Squad founder and chief technology officer Robert Stephens left in March. So when [...] Will Your Content Pass the Vision Test? Posted by Vince Giorgi on May 04, 2012  In the steady flow of posts, alerts and e-newsletters that hit my inbox each day, this bit of news caused me to pause mid-mouse over: In its The State of Content Marketing, 2012 study, Outbrain found that 100 percent of brand marketers and agencies surveyed said they are doing content marketing. 100 percent. If you’re like me, you’ve [...] |
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